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A major toy recall has been announced for thousands of magnetic building toys sold under the Crayola brand, following serious warnings from the U.S. Consumer Product Safety Commission (CPSC). According to federal safety officials, 9,400 sets of CreateOn’s Crayola-branded “pip-cubes” are being pulled from stores and online retailers after it was discovered that the cubes can break open and release high-powered magnets that pose a deadly swallowing hazard to children.
When these magnets are ingested—even one at a time—they can connect through tissue inside a child’s digestive system, leading to catastrophic injuries such as intestinal twisting, blockages, blood poisoning, and even death. These aren’t minor risks. These are life-altering, potentially fatal outcomes.
The toys were sold across the U.S. at major retail outlets and online platforms like Michaels and Amazon. If your child was exposed to these recalled products or suffered an injury after playing with them, it’s critical to understand your rights.
CreateOn’s pip-cubes are magnetic building blocks designed to encourage creativity and color recognition in children. Marketed under the trusted Crayola name, the sets were sold in two main styles:
Each cube has the Crayola brand imprinted on its left side, and the UPC or model numbers are located on the bottom of the box. These blocks were intended for stacking, pattern-making, and imaginative play.
Unfortunately, the design of these pip-cubes has proven to be unsafe. The seams that hold the magnetic cores inside can come apart during normal use. Once separated, the loose magnets are easily swallowed or inhaled by young children.
The recalled toys were sold from May through July 2025, a period covering summer break when children are often home and actively playing with new toys. At $20 per set, these affordable toys were likely gifted by family members, used in preschools, or purchased for travel entertainment.
Unlike a swallowed coin or button, which may pass through the digestive tract without damage, magnets behave very differently, and much more dangerously.
When one magnet is swallowed, it may not cause harm. But if two or more are swallowed at different times or lodge in different parts of the intestines, they can attract one another across intestinal walls. This attraction creates pressure that can cause tissue to die, tear, or perforate. It’s a medical emergency requiring immediate surgery.
The CPSC explains that the injuries caused by ingesting multiple magnets include:
These injuries are not theoretical. They have been documented repeatedly in children across the country who played with magnetic toys and accidentally swallowed components. Magnet ingestion has prompted multiple recalls over the last decade, and the pip-cube recall is the latest in a pattern of manufacturers failing to secure small parts that children may ingest.
According to the CPSC, the following information helps identify the affected toy sets:
If you believe your household has one of these sets, you are instructed to stop all use immediately. CreateOn is offering a return label and free replacement cubes that do not pose the same risks.
If your child played with the recalled pip-cubes or currently has access to them:
Even if your child was not injured, returning the recalled toys is essential to prevent future harm. But if an injury has occurred, legal action may be necessary.
When children are harmed by defective toys, parents often face high medical bills, lost time from work, and overwhelming emotional stress. Families who can prove that a child was injured because of a defective product, such as a toy that breaks apart and exposes magnets, may be entitled to compensation under product liability laws.
Common legal claims may include:
Lawsuits can pursue compensation for:
These cases also serve a larger public safety role by holding manufacturers accountable and encouraging stricter safety standards in the toy industry.
What toys are being recalled and why?
About 9,400 pip-cube magnetic building toys sold under the Crayola brand are being recalled due to the risk that the cubes can break open and release powerful magnets. These magnets pose a deadly risk if swallowed by children, potentially causing intestinal injuries or death.
Where were the recalled pip-cubes sold?
The recalled toy sets were sold online at Amazon.com, Michaels.com, and in physical Michaels retail stores across the United States between May and July of 2025. The toys sold for around $20 per set.
What injuries can occur if a child swallows the magnets?
When more than one magnet is swallowed, they can attract each other through the intestines, causing blockages, tears, perforations, blood infections, or death. These injuries require emergency surgery and can lead to long-term health issues.
Is Crayola responsible for the recall?
No, Crayola only licensed its name. The toys were manufactured by CreateOn, the company responsible for the defect and for processing returns and replacements.
How can parents check if they have a recalled toy?
Look for the Crayola logo on the left side of the cubes. The packaging will also have the model number or UPC on the bottom. Sets with red, blue, green, yellow, pink, purple, or glitter cubes purchased between May and July 2025 may be affected.
Can families sue for injuries caused by the pip-cubes?
Yes. If a child was harmed after using these toys—particularly from swallowing magnets—a lawsuit may be possible. Compensation can cover medical bills, future care, and pain and suffering.
If your child was injured, or worse, after playing with recalled CreateOn pip-cubes sold under the Crayola name, your family deserves answers and accountability. Parker Waichman LLP is currently investigating claims nationwide related to this dangerous toy recall. Our legal team helps families pursue compensation for defective product injuries.
We offer free consultations to families who have been affected by the pip-cube recall. You pay nothing unless we win your case. Call 1-800-YOUR-LAWYER (1-800-968-7529) today to find out if you are eligible for a lawsuit and how we can help you pursue justice for your child.
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